Selected Work
Designing a Strategic and Visual Recruitment Experience
Worcester State University
The Challenge
Worcester State University needed a standout recruitment piece that reflected the energy and opportunity of campus life. Traditional brochures were falling flat, and the goal was to create something more compelling to engage both prospective students and their families—especially first-generation students navigating the college process.
The Shift We Made
I led the creative development of a lookbook that felt modern, dynamic, and editorial in tone. The piece was designed to support admissions goals while elevating the university’s brand and positioning in the region. Rather than simply listing academic programs or statistics, we focused on designing an immersive visual experience that highlighted real student voices, community atmosphere, and the long-term value of a Worcester State education.
How We Did It
- Designed a modular visual system with flexible layouts and templates that could be reused across print and digital
- Created story-driven spreads that featured real-life photos, candid student narratives, and clear, accessible typography
- Aligned with university marketing and enrollment teams to meet recruitment milestones and reflect Worcester State’s strategic priorities
- Optimized content for both younger audiences and parents, balancing aspirational storytelling with practical information
- Delivered templates and brand assets that made it easy for internal teams to update content in future cycles
Why It Mattered
This project helped Worcester State modernize their recruitment materials and tell a more authentic, emotionally resonant story about campus life. The lookbook served as a brand storytelling tool designed to make students feel seen, supported, and excited to take the next step.