Campaigns
White House Conference on Hunger, Nutrition, and Health: Standing Up a National Presence in Days
01 / The Challenge
The Challenge
When the White House announced its first conference on hunger, nutrition, and health in over 50 years, ODPHP and CommunicateHealth had just days to stand up a national presence. The moment demanded a credible, accessible platform to engage diverse stakeholders, fast.
02 / The Shift
The Shift We Made
The team launched a fully integrated section of health.gov within five business days, featuring livestream access, strategy engagement tools, and supporting materials to help the public shape the national plan.
03 / The Work
How We Did It
As Creative Director, I led visual concepting and full design execution of the campaign’s flagship engagement toolkit, including layout, graphics, and print-ready formats, all aligned with federal brand and accessibility standards:
- Designed a branded suite of downloadable materials, including a partner guide, listening session kit, and feedback surveys
- Produced materials that were inclusive, easy to use, and aligned with federal accessibility and plain language standards
- Collaborated with web and content teams to align visual strategy across social assets and promotional deliverables
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
This wasn’t just a rapid response, it was a design moment with real policy impact. The toolkit gave communities the tools to participate, weigh in, and be heard.