Motion & Film
Animated PSA Series: Turning Heart Health Into Everyday Action
01 / The Challenge
The Challenge
As part of the Live to the Beat campaign, we needed to reach Black adults ages 35–54 with content about heart health, including complex topics like sodium, blood pressure, and cholesterol. The challenge was making those ideas approachable, culturally relevant, and useful in everyday life.
02 / The Shift
The Shift We Made
We created a series of 16 animated PSAs that broke large cardiovascular concepts into simple, relatable moments, giving people manageable ways to care for their hearts.
03 / The Work
How We Did It
I led every creative stage and personally animated the series to keep the work closely aligned with the campaign’s vision:
- Directed storyboarding, illustration, animation, and sound design
- Turned cardiovascular science into plain-language visuals using recognizable metaphors and everyday scenarios
- Designed environments and characters reflecting real-life settings and culturally specific styles
- Produced audio-described versions to broaden accessibility
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
These weren’t simply explainer videos. Each gave people one clear, manageable way to think differently about heart health.