Motion & Film
Building a Retail Spot Around the Ram Brand
01 / The Challenge
The Challenge
Automotive retail spots have a practical job to do. They need to move quickly, make the promotion clear, and leave enough room for dealership information. The Ram Power Days assignment also needed to preserve the muscular visual personality of the truck line rather than feeling like interchangeable local dealer advertising.
02 / The Shift
The Shift We Made
Ram’s visual character became the starting point for the spot. Distressed surfaces, oversized type, truck imagery, motion, and sound carried the promotion through a world that felt connected to the product.
03 / The Work
How We Did It
- Developed the storyboard and overall pacing for the 30-second commercial
- Designed the scenes and layered graphic elements in Photoshop
- Built a visual language around texture, scale, typography, and vehicle imagery
- Animated the full spot and supporting transitions
- Created sound design that gave the motion more weight while leaving the sales message clear
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
The commercial still had to sell a short-term dealership promotion, but it did so without dropping the character of the brand along the way.