Boston Scientific Close the Gap Initiative

Women and underrepresented groups have historically faced disparities in diagnosis and treatment for cardiovascular conditions. Boston Scientific sought to address these inequities by equipping both patients and providers with tools that could spark dialogue, build trust, and improve treatment outcomes. The creative needed to carry clinical accuracy while remaining approachable and culturally sensitive for diverse patient populations.

• Developed a series of branded toolkits that included patient-facing education materials and HCP resources for in-clinic use
• Designed materials that explained complex cardiovascular treatment options in plain language, reinforced with clear visuals and culturally resonant imagery
• Partnered with Boston Scientific’s medical and marketing teams to validate scientific accuracy while maintaining clarity and accessibility
• Created a flexible design system that could scale across patient demographics and care environments
• Built resources optimized for both print and digital distribution, increasing reach across communities and care providers Why It Mattered This initiative gave providers trusted tools to have more effective, equity-focused conversations with patients, while empowering women and underrepresented groups to advocate for their health. It demonstrated how thoughtful creative can bridge scientific rigor with human-centered storytelling — directly supporting Boston Scientific’s mission to pair accuracy with emotional impact in oncology, women’s health, and other therapeutic areas. Michael Kittredge | CA M PA I G N S | 6