Campaigns
Bringing a Historic Club Into the Social Feed
01 / The Challenge
The Challenge
Worcester Club dates to 1888, when it was established as a place for social gatherings in the city. More than a century later, that history remained part of its identity, but history alone could not show prospective members what the club felt like day to day.
Its social presence needed to make the dining, hospitality, and activity inside the club much more visible.
02 / The Shift
The Shift We Made
We moved the story toward the experience of actually being there. Food photography, events, and atmosphere gave the social feed a warmer, more immediate point of view while the design retained enough restraint to feel appropriate to the institution.
03 / The Work
How We Did It
- Developed a consistent visual direction for Instagram
- Curated food and hospitality photography so the feed worked as a whole rather than a series of unrelated posts
- Created branded treatments for promotional and editorial content
- Extended selected creative into paid social campaigns
- Kept the presentation current without making a historic private club feel like it was borrowing the visual language of a trendy restaurant
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
The work gave people a more immediate sense of what membership actually looked like. The club’s history stayed in the background, but the social feed showed that the place itself was still active.