Motion & Film
Visualize Your Future: Making Eye Health Urgent, Empowering, and Inclusive
01 / The Challenge
The Challenge
More than 12 million U.S. adults over 40 are living with vision impairment, and that number is projected to double. NEI needed a campaign that made preventive eye care feel essential and approachable for people who were not currently engaged with eye health.
02 / The Shift
The Shift We Made
We framed vision care as a way to preserve independence, family, and quality of life. The campaign invited people to “Visualize Your Future,” with clear steps they could take to protect their vision.
03 / The Work
How We Did It
- Led the visual identity and personally designed all visual assets for NEI’s first behavior-focused national PSA campaign
- Conducted audience testing with 750+ participants across race, age, and geography
- Developed 2 fully produced broadcast-ready PSAs with equity-focused messaging and inclusive visuals
- Built messaging guides, a digital toolkit, and a scalable brand framework
- Created linguistically and culturally relevant visuals, including fully transcreated Spanish assets
04 / What Happened Next
What Happened Next
Validated campaign direction through extensive concept testing
Positioned NEI as a national leader in vision education
Designed a flexible visual system for expansion across earned media and clinical partnerships
05 / Why It Mattered
Why It Mattered
Health equity starts with recognition. Visualize Your Future helped more people see themselves in the conversation, literally and figuratively.