Brand Applications
Worcester Credit Union: Designing a Zero-Emission Bus Wrap With Community Pride
01 / The Challenge
The Challenge
Worcester Credit Union wanted to sponsor one of the region’s first zero-emission electric buses as part of a local clean-transit initiative. The bus would travel busy Worcester streets every day, so the design needed to attract attention while connecting environmental progress with the approachable, community-focused personality of the credit union.
02 / The Shift
The Shift We Made
We developed a wrap that paired visible environmental cues with familiar brand elements, creating something optimistic and easy to understand while the vehicle was in motion.
03 / The Work
How We Did It
I led design concepting and production for the wrap, paying close attention to how the visuals would read in varied urban settings.
- Built a bright color system complementing the credit union palette
- Used large typography designed for street and sidewalk viewing
- Incorporated graphic motifs tied to growth and cleaner transportation
- Designed the composition across panels and windows so the main message remained intact from several angles
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
The project connected a trusted local organization with a forward-looking change happening in its own community, using the streets of Worcester as the medium.