Campaigns
YWCA LIVE: Celebrating 135 Years of Equity and Impact
01 / The Challenge
The Challenge
How do you translate 135 years of racial justice and gender equity work into a virtual event that feels personal, celebratory, and urgent, in the middle of a pandemic?
02 / The Shift
The Shift We Made
We reimagined a traditional gala as a digital-first experience that honored the YWCA’s legacy while energizing new supporters. We built a unified campaign system that made equity-focused storytelling the emotional and visual center of the event and extended seamlessly across formats.
03 / The Work
How We Did It
I led strategy and fully designed all print, digital, and motion graphics for the event:
- Designed a modular brand system that connected multiple YWCA initiatives under one cohesive message and could scale to other events
- Developed digital-forward assets including event microsite graphics, motion promos, and sponsor packages, all optimized for accessibility and inclusive visual representation
- Created a print-on-demand fundraising kit for donor networks and affiliate chapters, making it easy to localize and personalize outreach
- Directed messaging and layout choices to spotlight domestic violence prevention, racial justice, and women’s economic empowerment
- Partnered closely with development and events teams to make sure every asset was not only emotionally resonant, but also donor-ready and technically seamless
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
In a year where many events went quiet, this one sparked renewed energy and gave YWCA’s mission a clear, compelling visual voice that lived far beyond a single night.